"See It. Say It. Sorted." Campaign Relaunches Across UK Rail Network

The familiar security message “See it. Say it. Sorted.” is once again front and centre across Britain’s railways following a refreshed national relaunch by the British Transport Police (BTP) and the Department for Transport.

See it. Say it. Sorted: British Transport Police

First introduced in 2016, the campaign was designed to encourage vigilance among passengers and to provide a simple way of reporting suspicious behaviour, unattended bags, or security concerns on the network. The relaunch in 2025 brings updated poster designs, clearer messaging, and renewed emphasis on the discreet reporting line via text number 61016.

Keeping the public alert

According to BTP, the initiative has been highly effective in increasing public reporting. Over the years, texts and calls about suspicious circumstances have risen by more than 300%, helping officers to respond more quickly to potential threats or incidents.

The campaign’s core principle is simple:

See it – Notice anything unusual or concerning, such as someone in a restricted area, an unattended bag, or behaviour that doesn’t feel right.

Say it – Report it to rail staff, the police, or via text message. In emergencies, dial 999.

Sorted – Allow trained staff and officers to deal with the situation.

Balancing reassurance and repetition

While the slogan remains unchanged, the relaunch aims to strike a balance between security messaging and passenger comfort. Previously, some commuters expressed frustration at the frequency of the announcements, and a few reported confusion over the wording — hearing “Sort it” instead of “Sorted.”

New guidance has been introduced to ensure announcements are broadcast at a manageable frequency, usually no more than every 30 minutes on many routes, while still keeping the message front of mind for travellers.

Criticism and lessons learned

The campaign has not been without controversy. Early poster designs drew criticism for imagery some felt carried insensitive connotations, prompting their withdrawal. More broadly, some passengers feel the repeated announcements contribute to a climate of low-level anxiety.

However, security specialists stress the campaign’s importance in encouraging public awareness and proactive reporting. By empowering passengers to act when something feels wrong, BTP gains millions of extra “eyes and ears” across the rail network.

A familiar phrase here to stay

Despite mixed reviews, “See it. Say it. Sorted.” has become one of the most recognisable safety messages in Britain. With the 2025 relaunch, its backers hope the refreshed look and emphasis on discreet reporting will make it both more effective and less intrusive.

For travellers, the advice is simple: if you spot something unusual on your journey, don’t dismiss it. Report it — and let the professionals get it sorted.

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